Cash America 2010 Annual Report Download - page 2

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Success is
neither easily defined nor easily attained; to some, it may
mean the achievement of carefully set goals, while to
others it can represent prosperity, triumph over adversity
or simply a favorable outcome.
Though most people will differ at least slightly in their definitions of success, one thing is certain
having reliable access to emergency funds for everything from medical bills to car repairs can go a long
way toward guaranteeing an individual’s success, no matter how it is defined.
At Cash America, we judge our own success according to our ability to execute our core purpose –
providing financial solutions that help ordinary people meet their needs and pursue their dreams.
Successfully meeting the short-term credit needs of those who are unbanked and/or underserved by
traditional financial institutions has led to our many accomplishments in reforming the pawn industry and
continually improving the ways in which we help our customers.
As you read this annual report, you’ll learn more about what’s made our company so successful. You’ll
also hear from some of our customers, in their own unembellished words, about how the services we
provide have helped them accomplish their individual goals and find success. These success stories are
as varied and unique as the people who wrote them, underscoring Cash America’s connection with
customers from all walks of life who face a myriad ofnancial challenges.
Our valued relationships with these customers have helped us all reach both individual and corporate
success for yet another year. Our business is growing and thriving, our core values remain intact, and we
look ahead to another year of success.