Cash America 2010 Annual Report Download - page 116

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CASH AMERICA INTERNATIONAL, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
87
Year Amount
2011 $5,565
2012 2,895
2013 2,399
2014 1,131
2015 984
Indefinite Lived Intangible Assets
At December 31, 2010 and 2009, licenses of $9.7 million and $7.7 million, respectively, and trademarks of
$8.0 million and $7.8 million, respectively, obtained in conjunction with acquisitions were not amortized.
8. Accounts Payable and Accrued Expenses
Accounts payable and accrued expenses at December 31, 2010 and 2009, were as follows (in thousands):
As of December 31,
2010 2009
Trade accounts payable $ 26,510 $ 28,024
Accrued taxes, other than income taxes 4,854 4,615
Accrued payroll and fringe benefits 39,416 23,529
Accrued interest payable 1,832 1,131
Accrual for consumer loan payments rejected for non-sufficient funds 8,158 15,674
Accrual for losses on third-party lender-owned consumer loans 2,838 2,944
Other accrued liabilities 12,857 11,451
Total $ 96,465 $ 87,368
9. Advertising Costs
Advertising expense was $32.0 million, $23.0 million and $18.0 million, respectively, and customer
procurement expense was $41.0 million, $24.0 million and $16.0 million, respectively, for the years ended December
31, 2010, 2009 and 2008.