Cash America 2001 Annual Report Download - page 6

Innovative People & Technology
Refocusing on our core lending business is
the collective mission of everyone at Cash
America. Proprietary
training programs for
store personnel help
create a real and
consistent point of
difference for us with our
customers. And our
entire operations
management team are all
graduates of our initial manager training
program, which helps build a dynamic and
exciting customer-based atmosphere that
allows us to grow and develop from within.
The result is over 3,000 people with a singular
purpose: to serve our customers better than
any competitor can or will.
While we have made the commitment to
refocus on our core business, that in no way is
meant to limit our pioneering approach to this
industry. Anything that strengthens our
relationship with our customer is a welcomed
innovation. As a result of that thinking,
Cash America has developed and
operates a sophisticated computer
network. It is a proprietary tool
that is unique to Cash America.
It helps Cash America serve
ash America’s customers are hard at
work, providing essential services
to our community. The road crews,
landscaping people, fast food
workers, and the house framers. People of all
walks of life rely on Cash America. They either
choose not to deal with banks or are unable to
because of past credit history, their daily
schedule, the inconvenience or small loan size.
This is no small segment of the population.
Nearly one-third of the people in our
communities fit into this category, and their
numbers are
growing. Cash
America
continues to meet
their needs by
revolutionizing
the pawn
industry. And
we’ve done it
with an age-old
idea — customer service. We’ve created large,
clean, well-lit locations, and staffed them with
professionals. Friendly and knowledgeable
people fill each of our 473 locations
throughout the U.S. and abroad. Loan
customers as well as shopping customers feel
good about coming to Cash America.
Cash America was formed in 1984, and
quickly became the first large, publicly owned,
multi-unit operator of pawnshops. In the
process of pioneering top-rate customer service
in an industry usually portrayed as anything
but professional, Cash America has proved
that image wrong, while emerging as the
market leader.
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Customers First
C
98 99 00 01
0
$5
$10
$15
$20
$25
Pre-Tax Income from
Continuing Operations
As of December 31
(in millions of dollars)