BT 2016 Annual Report Download - page 61

Overview The Strategic Report Governance Financial statements Additional information
65
BT Business
BT Business sells communications and IT services in the
UK and the Republic of Ireland. We have around 900,000
customers and are leaders in fixed-voice, networking,
cloud services and broadband.
In BT Business we’re passionate about helping businesses
of all sizes succeed. From household names and public-sector
organisations right through to small businesses and start-ups,
we help organisations use the power of technology to change,
compete and thrive.
It’s not just business customers that rely on us. We play a critical
role in society through our management of the 999 service in
the UK and the Republic of Ireland. And we keep the rest of
BT Group on the road by managing and servicing the large eet
of BT vehicles.
During 2015/16 we had four customer-facing divisions:
BT Business Solutions
We provide IT services to UK customers through four specialist
IT businesses:
Business Providing
BT IT Services IT hardware and networked IT solutions,
managed and support services, and
consulting services.
BT Business Direct IT and communications hardware and
software, including computing and
networking equipment, sold online.
BT Expedite Specialised IT services for the retail sector.
Tikit Bespoke IT products and services for legal
and accountancy firms.
BT Business
Solutions
UK SMEs,
corporates,
some public-
sector
organisations
Typically
customers have
250-5,000
employees
BT Ireland
SMEs and
public sector
in Northern
Ireland
Public sector,
corporates and
wholesale in
the Republic
of Ireland
UK SME
Small to
mid-market
companies
plus specific
target markets
for specialist
services
Typically
customers
have <100
employees
UK Corporate
Larger
businesses
and corporate
mid-market
Typically
customers have
100-1,000
employees
BT Redcare
BT Directories
BT Payphones
BT Global
Services and
BT Wholesale
customers
BT Fleet
Ireland
network
infrastructure
UK SME
UK SME supplies small businesses, ranging from sole traders
through to more complex organisations (including schools and
colleges), with communication solutions and IT services. We
serve our customers through a number of channels including
our network of 40 independent BT Local Business franchisees.
We also have three specialist businesses
Business Providing
BT Redcare Fire and security alarm signalling services,
surveillance networks and control room
services.
BT Directories Directory Enquiries, The Phone Book,
website services, operator services and
call handling for the emergency services.
BT Payphones Public, private and managed payphone
services.
UK Corporate
UK Corporate serves larger businesses (typically 100 to 1,000
employees), offering both standard and bespoke communications
solutions and IT services.
BT Fleet supplies BT and external customers with fleet
management solutions. It’s one of the UK’s leading providers
of fleet maintenance and accident management services.
BT Business Solutions typically targets organisations with 250
to 5,000 employees. We sell solutions and IT products primarily
through the UK Corporate and UK SME channels. We also sell to
customers of BT Global Services and BT Wholesale. BT Business
Direct, BT Expedite and Tikit have their own direct sales functions.
BT Ireland
In Northern Ireland we’re the largest provider of communications
services for small and medium-sized enterprises (SMEs) and a
leading supplier of networked IT services for public sector and
corporate customers.
Inputs
We have access to the UK’s largest fibre network and, going forward,
the fastest 4G network through EE.
We partner with leading companies such as Broadsoft, Cisco, HP and
Microsoft.
We’re an organisation of around 8,000 people providing local, regional
and national coverage across the UK.
Outputs
We oer a wide choice of fixed, mobile and IT services.
We’re growing our portfolio of converged, IP and cloud‑based products
and services.
This year we invested in 40,000 hours of training for our customer-
facing people.
Outcomes
We’re the leading UK provider of fixed business communications and
IT services and represent 15% of BT’s revenue.
We support communities through volunteering and play a critical role
in society through managing the 999 service.
We help young people to learn and develop through our apprentice
scheme.
Inputs, outputs and outcomes
‘sell through’ relationship