BT 2016 Annual Report Download - page 34

38 BT Group plc
Annual Report 2016
Stakeholders
and relationships
As well as our people, our main stakeholders are: our
customers; communities; shareholders; lenders; our
pension schemes; suppliers; government; and regulatory
authorities.
Our markets and customers
We sell fixed-voice, broadband, mobile and TV products and
services to individuals and households in the UK. For small and
medium-sized enterprises, as well as larger businesses in the UK,
we offer fixed-voice, broadband, mobility, networking and IT
services. In both the UK and globally we offer managed networked
IT services to multinational corporations, domestic businesses and
public sector organisations.
Some of our customers are also our competitors. This is because
we sell wholesale products and services to other communications
providers in the UK and overseas.
You can read about our markets, customers and the services
we provide them in our lines of business section, from page 57.
Communities and societya
BT’s purpose is embedded at the heart of our business, and has
helped us to deliver economic growth and wider societal and
environmental benefits. During the year we invested £35m to
accelerate a number of environmental and societal priorities that
help to bring our purpose to life (see page 43). This investment is
a mixture of cash, time volunteered, and in-kind contributions. It
is equivalent to 1.1% of our previous year’s adjusted profit before
tax. Over the last five years we’ve invested over £153m,
an average of 1.18% of our adjusted profit before tax.
BT’s total investment in society
Y
ear ended 31 March
£m
Investment – time, cash and in-kind support
Percentage of previous year's adjusted profit before taxation
0
10
20
30
40
20162015201420132012
31.9
27.1
27.2
32.5
35.0
1.50%1.12%1.01%1.15% 1.10%
Creating a connected society
9/10
10m
More than 9 out of 10 people in the
UK will have access to our fibre-
based products and services
Our 2020 ambitions
Help 10m people overcome social
disadvantage through the benefits our
products and services can bring
This year, we extended our fibre footprint in the UK to more
than 25m premises and – in line with our 2020 goal – this
means around 8.5 out of 10 people can now access fibre-based
products and services (see page 85). We plan to extend coverage
even further so that fibre availability in the UK exceeds the
Government’s current target of 95% by the end of 2017.
We continue to push for greater digital inclusion, both by playing
a leading role in the development of the Government’s Digital
Inclusion Outcomes Framework, and through the use of our own
products.
We’re helping low income groups to get online with two products:
BT Basic + Broadband and our BT Business Digital Inclusion for
Social Housing solution. The launch of the ‘BT and Barclays Wi-Fi
in Our Community’ initiative is providing access, guidance and
coaching to those who need it most.
Keeping people safe online remains a priority. Internet Matters,
the website we co-founded in 2014 to help parents keep their
children safe online, has now had over 2.5m visitors. The Right
Click, our partnership with UNICEF UK, has seen BT volunteers
deliver 280 workshops in schools, teaching children and parents
how to use the internet safely.
This year we’ve developed a methodology to measure the social
impact of our products and services. This has been successfully
piloted on three propositions (BT Basic, Digital Inclusion for Social
Housing and Mobile Health Worker) and has been used on a
corporate contract through our work with the Colombian
government (page 62). Having a way to measure the wider
benefits our products and services can bring shows how valuable
ICT, and what we do, has become in people’s day-to-day lives.
We can also use the methodology to influence how we develop
our future products.
Outside the UK, our Connecting Africa programme has now
successfully connected all 30 of the planned SOS Children’s
Villages, in 13 countries, using BT’s satellite technology. We
have used this in seven villages to provide a new Healthcare
Management System, improving healthcare services for over
100,000 people.
We also continue to embed social and environmental criteria into
our business processes, helping us to make better decisions,
stimulate growth and spark innovation. In January we launched
a BT Infinity Lab competition, in partnership with the Department
of Transport, to stimulate social and environmental innovation in
the SME sector.
a Data excludes EE.