BT 2016 Annual Report Download - page 15

17
The Strategic Report Governance Financial statements Additional information
Creating a
digital champion
Our acquisition of EE will see the UK’s biggest
fibre network brought together with the UK’s
leading 4G network. Together, consumers and
businesses will benefit from new products and
services and increased investment and innovation
from a new digital champion.
EE’s story
“Together with BT, we want to help the UK remain one
of the world’s leading digital societies. Our customers
need 4G wherever they are because everything is now
mobile and digital – how we learn, how we watch and
listen, how we bank, how we communicate, how we
monitor our health, and much more.
Our 4G network is the largest in the UK, and one of the
biggest in Europe with more than 15m customers using
the service. But our ambition is to go much further. By
the end of 2020, we’ll aim to have covered 95% of the
UK geography with 4G, ensuring our customers are
connected wherever they go.
Being part of BT Group gives us the scale, the technical
capability and the potential to create world-leading,
mobile and fixed digital infrastructure that will power
the UK economy, and keep the UK at the forefront of
connected societies globally.”
100%
of EE customer service calls to be answered within the UK, by the end of 2016
95%
ambition for UK 4G geographic coverage
Over 96%
of UK population reached by EE’s current 4G coverage
15m
EE customers on 4G
Marc Allera
CEO, EE
“For me, our acquisition of EE is about creating an
organisation with the scale and expertise to deliver
the UK’s connected future. The world is changing
and our customers need access to the internet on
their terms.
This deal is about greater customer choice, and
the ability to deliver services seamlessly, keeping
people connected at home, in the oce and on
the move. As fixed and mobile networks converge,
our ownership of EE will mean we’re able to deliver
the new, innovative services of the future, that our
customers expect. I’m hugely excited that we’re
creating a digital infrastructure for Britain, that
will be amongst the very best in the world.
The deal is also an opportunity for us to generate
considerable value for shareholders.”
Gavin Patterson
Chief Executive
BT Group plc
Annual Report 2016
16 Overview