Alpine 2010 Annual Report Download - page 8

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Operational Review
8
Topics
Introducing the new car navigation products
Until now, navigation products have conformed to an industry standard
specifi cation, to fi t in the center of the dashboard. As a result a 7-inch screen
was the largest possible. Our new Big X X088 overcomes this limitation by
being integrated into the dashboard instead of mounted on it, allowing the
screen to be 1.5 times the size of earlier models and the largest in the industry.
The larger screen permits display of a greater wealth of information, while
larger icons and buttons make it more legible and easier to operate. Added
to last year’s best-selling X08 Premium and our full lineup of popularly priced
fl ash memory-based navigation systems, the Big X X088 enables us to answer
a growing range of customer needs. Our popularly priced flash memory
systems are available not only in Japan but in North America and Europe as
well. With these and other innovative products with powerful appeal, we are
aiming to capture an even larger share of the aftermarket consumer products
segment worldwide.
"Perfect fi t" drives domestic sales
“Perfect fi t for the customer’s automobile” is the theme of the new business
model exemplified by the X08 Premium we introduced last year, a model
whose success is evident in growing domestic sales in Japan. Its ease of
installation has also won high marks from retail outlets. Other products
capturing large shares of their markets include safety and security-enhancing
camera systems and speakers. In Japan our sales were up 88% over the
previous year.
The world’s fi rst head unit for the iPhone app “Pandora”
We launched this head unit in North America in response to the
enormous popularity of the “Pandora” iPhone app. Pandora
is an Internet radio app that allows users to create a personal
radio station. From the names of artists and titles of songs
input to the app, it analyzes the user’s musical tastes and
tailors broadcasts to them. This free music distribution service
has become a favorite with iPhone users in America, and the
iDA-X305S, which brings this service to car audio, won the
CES innovation award for revolutionary technology.
Big X X088
X08 Premium VIE-X08
iDA-X305S
Enhancing our consumer products lineup