Alpine 2010 Annual Report Download - page 7

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Implementing our growth strategies
7
1AVNCD strategy
Our Audio, Visual, Navigation, Communication, and Drive assist business domains are integrated
into the system we call "AVNCD". For the growing low-cost and compact car segment, we
launched a limited-feature entry model to target high-volume sales. For the advanced AVNCD
market, we are developing the next generation technologies to support ITS (Intelligent Transport
System), as evidenced, for example, by our participation in the Nagasaki EVITS consortium, a
national-level project promoted by the Japanese government.
3Link strategy
Alpine is developing new solutions to answer growing demand
for user-friendly interaction between cars and mobile devices. In
the USA, we have pioneered the development and introduction
of head units linked to an iPhone application. As a leading system
integrator, we are constantly adding value by integrating the
capabilities of car electronics and mobile devices.
4Green strategy
Like other firms in the electronics industry, Alpine is grappling
with the challenge of making our products more environment-
friendly. Working in close cooperation with Alps Green Devices,
we are working to develop and produce greener products. By
developing new technology that reduces both weight and power
consumption in car electronics, we are able to offer automakers
solutions that are better for the global environment.
2Alliance strategy
Alpine dynamically pursues alliances with fi rms developing state-
of-the-art technology. This March we announced tie-ups with
NOKIA, the world’s No.1 manufacturer of mobile phones, and
NAVTEQ, one of the USA’s premiere map database companies.
Integrating their technology with our car electronics expertise is
part of our on-going effort to develop visionary products.
5
Growth strategy in the Chinese market
and other emerging countries
In China, Alpine is increasing sales by utiizing the sales network
of NEUSOFT, a leading software developer, to approach Chinese
automakers. In India, we have established a new local subsidiary
as part of a more aggressive effort to grow our business in other
emerging markets as well.
Entry model for overseas markets
Announcement of tie-up with NOKIA and NAVTEQ
Lighter weight products for automakers NEUSOFT Alpine of Asia Pacifi c India Pvt Ltd
Linking our products with mobile phones