Alpine 2010 Annual Report Download - page 2

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2
The new Alpine Electronics top management team
includes two representative directors. At the meeting
of the board of directors held after the 44th Ordinary
General Shareholders’ Meeting on June 24, 2010, I was
elected chairman of the company; the new president is
Toru Usami. I ask that all our shareholders give him their
generous support.
I would also like to take this opportunity to thank all of you
for the confi dence you placed in me during my service as
president and humbly request your continued support and
encouragement.
I am honored to greet you upon my appointment as the president of Alpine Electronics. Having worked closely with Seizo
Ishiguro, the former president of our company, to increase the effi ciency of our operations, I have been appointed our new
president as our company makes an aggressive new start, reorganizing our operating structure as a whole in the wake of the
global fi nancial crisis.
The car electronics industry is in the midst of a major structural transformation. We face a host of problems and opportunities,
including providing products for compact, hybrid, electric, and other eco cars and of expanding our operations in China and
other rising economies.
We will be working to develop new products that are lighter and consume less energy, to deliver greater driver safety and
security with advances in our drive assist program, and to strengthen our operational foundations –– sales, manufacturing and
development –– in China, a strongly growing market. In these efforts, our goal is expanding our business and increasing sales.
As Alpine Electronics set its sights on even greater growth and development, we will be implementing a business model in
which our goal is delivering not just products but mobile media solutions, which include technologies and services.
Towards that end, Chairman Ishiguro and I will work as a team to speed up our management, significantly reinforce our
corporate fundamentals, and increase shareholder value. We thank all our shareholders and count on your continued support
and encouragement.
Message from the Chairman and President
Seizo Ishiguro
Chairman
Toru Usami
President & CEO
Dear Shareholders,
Dear Shareholders,