Alpine 2010 Annual Report Download - page 4

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Please find page 4 of the 2010 Alpine annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Sales by segment
Driving Mobile Media Solutions
0
200
400
600
800
（100 million yen）
（543）
（920）
（298）
（206）
416
769
302
198
America Europe Japan Other Asia
Audio products
segment Information and communication
products segment
0
200
400
600
800
1000
(100 million yen)
（884）
704
（1,082）
981
OEM Aftermarket
0
500
1000
1500
(100 million yen)
（1,521）
1,233
（392） 422
( )=2009FY
Since Alpine’s founding in 1967, we have steadfastly developed
new products that embody the highest quality and state-of-
the-art technology. Starting as a manufacturer of car audio
systems, we have become a mobile multimedia company whose
primary focus is car navigation systems with audio, visual,
telecommunication, and drive assist features. Our wealth of
expertise, developed through specialization in car electronics,
combined with the quality of our products, has built a solid
reputation with major automakers and led the selection of our
products as standard equipment for many models. Alpine
branded products are leaders in the aftermarket as well. Our
products are preferred by discerning drivers around the world,
in North America, Europe, Japan, and now in fast-growing new
markets in Asia as well.
Alpine’s corporate mission is to be a leader in these times of dramatic change, to bring excitement and pleasure to
people everywhere, creating visionary value through exciting innovations in every product category.
Sales by region
Sales by business
OEM to automakers Alpine branded products for aftermarket
4
Operational Review