Alpine 2010 Annual Report Download - page 6

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2 Alliance Strategy
4 Green Strategy
* AVNCD: Audio, Visual, Navigation,
Communication, Drive assist
3 Link Strategy
Growth Strategy
“Aggressive”
Product Creation
Growth strategy in the Chinese market
and other emerging countries
+
1 AVNCD Strategy
5
Current forecasts project growing demand for both environment-friendly electric and hybrid cars
and highly fuel-effi cient compact cars. To take advantage of these trends, Alpine has adopted the
following innovative policies. In addition to our basic four strategies (AVNCD, Alliance, Link, and
Green), all aimed at creating innovative new products, we are taking steps to expand the fast-growing
Chinese market. Besides strengthening the fully integrated sales, production and development
organizations that we already have in place there, have also grown our business by strengthening
our ties with one of China’s preeminent software development companies and winning new business
from Chinese automakers. We have also established a new local subsidiary in India, as part of a more
aggressive approach to growing our business in other emerging markets besides China.
Creating innovative value as a car electronics specialist & growth in the Chinese market
6
Growth Strategy