Access America 2006 Annual Report Download - page 6

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Group history and brand values
4
Group history and brand values
Brand history
In 2006, Mondial Assistance simultaneously changed its
logo and introduced new brand values. The new logo
incorporates the Group’s history while also embodying
notions of modernity. It symbolises that people, more
than ever before, are at the heart of all its business activities.
Elvia Travel Insurance was created in 1950 in Switzerland at the time when
the private tourism and travel businesses in Europe began to boom.
In 1974 SACNAS-Mondial Assistance was founded in France. Its creation
parallels the development of the assistance concept, which, in addition to
travel insurance includes roadside, medical and repatriation assistance.
AGF became a Mondial Assistance shareholder in 1979.
During the 80’s and 90’s, Elvia and Mondial Assistance accompanied the
geographic expansion of their corporate clients, developing first in Europe
and then gradually throughout the rest of the world. In 1995, Elvia joined
Germany’s Allianz Group.
The Group Mondial Assistance was created in 2000 as a result of the
successful integration of Elvia Travel Insurance and SACNAS Mondial
Assistance. The two market leaders represent nearly 80 years of accumulated
experience and know-how and position the new Group worldwide as a
leader in assistance, travel insurance and customer services.
Mondial Assistance acquired World Access in the United States in April 2000
and Worldcare in Australia a year later. It is now present on all five continents.
The Customer was, is and remains at the heart of the Group’s business.
In 2006, Mondial Assistance launched a new brand identity and values
worldwide, a long-term strategic step that fully embodies its dedication to its
Customers’ well being and reflects its international identity.