Whirlpool 2013 Annual Report Download - page 8

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Brand Leadership
Whirlpool Corporation offers the strongest
portfolio of brands in the home appliance industry
— due, in large part, to our deep consumer

performance, each brand has its own unique
personality. And each lives up to its specific
purpose, with a wide range of solutions that not
only satisfy, but delight and bring out the very
best. We provide a consistent and superior
experience that engages consumers at every step
along the path of welcoming our products into
their homes … whether we’re using the latest in
technology to enhance the in-store experience of
shoppers in Brazil or collaborating with cooks
worldwide to fuel their culinary passions through
our refreshed
KitchenAid

why we’ve earned the trust of so many people
around the globe. Because we find ways to make
life a little easier so they can focus on the things
most important to them.
Building unmatched
customer loyalty through
our distinctive brands
In India, our
Whirlpool Agitronic
washing machine’s
21 customizable programs reflect the way everyday people
interact with our products — just one example of how
consumers inspire us, which helps us inspire them.
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