Whirlpool 2013 Annual Report Download - page 20

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North America
Whirlpool
Maytag
KitchenAid
Jenn-Air
Amana
Gladiator
Whirlpool Corporation holds the No. 1 market
share position in North America. Our leading
brands in the mass, premium and super-premium
segments give consumers everything they need
and more. In 2013, the region delivered strong
performance, with increased sales and significant
margin expansion that created value for our
stockholders. We also invested heavily in
marketing, technology and product development
to bring highly preferred, consumer-relevant

new built-in wall ovens and electric cooktops from
the
Whirlpool, Maytag
and
KitchenAid
brands
earned numerous top ratings for their innovation
and quality — including the top five spots in the
wall oven category — from a leading consumer
magazine. In 2014, we will further extend our
product lines and expand our non-core appliance
business to bring consumers fresh, modern
solutions. And we will continue our commitment
to long-term growth by incorporating added
speed and efficiency into everything we do.
Jenn-Air
steam and convection wall oven
18