Whirlpool 2013 Annual Report Download - page 22
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Europe, Middle East and Africa
Whirlpool Ignis
Maytag Laden
Whirlpool Corporation has a leading position in
Whirlpool
brand alongside several regional
environment may waver, we remain firm in our
commitment to provide the high-quality, iconic
products that our consumers deserve. In 2013,
we expanded the reach of our
KitchenAid
brand in
brand’s sought-after products. In addition, our
Bauknecht
brand — one of the most preferred in
Germany — was named Most Innovative Brand
of the Year in the major appliances category at
the impressive
refrigerator. Our ongoing
business discipline resulted in both growth and
significantly improved operating performance in
2013. And we are dedicated to accelerating these
positive trends in 2014.
Bauknecht LUMiQ
refrigerator
20