Whirlpool 2013 Annual Report Download - page 18

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Please find page 18 of the 2013 Whirlpool annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Product Line/Channel Growth
We are well positioned to evolve our product
lines to best meet the needs of diverse families
around the globe in 2014. In cities big and small,
in countries far and wide, we make it easy for
people to discover how our products can improve
one’s quality of life through our healthy pipeline
of innovative home solutions.
Whirlpool Corporation is at the forefront of the home appliance
industry — with compelling products available to consumers in
more than 130 countries around the world. Our manufacturing,
procurement, technology and distribution expertise allow us to
quickly adapt to the changing needs of our business at any time,
anywhere. And we are positioning ourselves for continued growth
and profitability through geographic expansion, product line and
channel growth, and extending our product and service offerings
beyond our core appliance business.
Geographic Expansion
Nearly 50 percent of our company’s revenue
in 2013 originated outside of North America.
Significant opportunities for international
growth remain, particularly in India, China
and Latin America where populations are
high but appliance penetration rates are low.
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