Whirlpool 2013 Annual Report Download - page 17

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Operating Excellence
Successfully executing our strategy is a team
sport for our 69,000 employees worldwide. Our
commitment to delivering our core business
processes and competencies extraordinarily
well — every day and every time — resulted in
improved quality metrics and customer service
ratings across every region, successful margin-
improvement actions around the world and
strengthened operational performance in 2013.
We will intensify our efforts in 2014 as we continue
to optimize and refine our operations to deliver
improved efficiency, customer satisfaction
and profitable global growth as well as make
appropriate investments for our future.
Asia
4%
North
America
54%
Latin
America
26%
EMEA
16%
Asia
3%
North
America
57%
Latin
America
19%
EMEA
21%
Sales by Region
Growth Through
Geographic Expansion
2008
2013
Fueling our long-term
growth through discipline,
quality and efficiency
15