Whirlpool 2013 Annual Report Download - page 34

Whirlpool Corporation is committed to responsibly
leading the global home appliance industry —
delivering superior value for our stakeholders
while setting the standard for sustainability.
In 2013,
Whirlpool brand launched the industry’s
first full suite of smart appliances with
6th Sense
Live
technology, giving consumers the ability to
send and receive signals to a smart electrical grid
and automatically modify the energy consumption
of their appliances.
Across our brand portfolio, we are bringing new,
resource-friendly appliances to the market that
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example, a new washer today is 77 percent more
efficient than one from the year 2000. Consumers
who replace their older models would save energy
and money — $117 a year — making appliance
replacement our biggest opportunity for future
energy conservation.
We have been a longtime champion of voluntary
industry standards that promote increased energy
and water efficiency. And we are inviting consumers
to join us in the journey to live a more resource-
conscious lifestyle through programs like
Amana
Steps, which provides tips on small changes that
can make a big impact on the environment.
Sustainability
Innovating for the next
generation of consumers
Whirlpool Mexico and P&G set a world record in 2013 for the
largest mobile laundromat. One ton of clothes was cleaned
using 20
Whirlpool brand high-efficiency washers, which
consume less water per cycle than traditional washers without
compromising performance.
At our facilities around the world, we are
implementing processes to eliminate waste and
drive ongoing operating efficiencies. We were
the first appliance manufacturer to announce
a greenhouse gas reduction target and achieve
those goals, and we have established a new
global goal of sending zero waste to landfills by
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Brazil have already achieved this milestone,
preventing hundreds of tons of waste from
reaching landfills in 2013.
Our global training facility in Covert, Mich.,
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in recognition of superior energy performance.
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premium cooking manufacturing facility and
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At Whirlpool, we are passionate about improving
the quality of life of our consumers while minimizing
our impact on the environment. And we are
combining the power of innovation with our
environmental commitment to create solutions
that delight consumers — today and tomorrow.
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