Whirlpool 2012 Annual Report Download - page 4

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2012 was a year of outstanding performance at Whirlpool
Corporation. At the end of 2011, we made the commitment
to focus on those things we control to capitalize on our
long-term growth opportunities. We said we would realize
cost-based pricing actions, reduce our fixed-cost structure,
deliver ongoing cost-productivity programs and accelerate
product innovation to the marketplace. We achieved those
goals. Our clear focus on these actions, along with strong
execution throughout our business, yielded excellent results
in 2012. These outcomes enabled us to strengthen our
robust foundation and have allowed us to invest in our
business for future success.
CHAIRMAN’S MESSAGE
WHIRLPOOL CORPORATION
Jeff M. Fettig
Chairman of the Board and
Chief Executive Officer
2