Whirlpool 2012 Annual Report Download - page 16

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Expansion into adjacent businesses is a rapidly growing,
value-creating part of our global strategy. From our original
expand-the-core product segment, the high-quality
KitchenAid
Stand Mixer, to today’s blenders, food processors, cookware,
textiles, water purifying products and garage organization,
our branded consumer product businesses now represent
approximately 22 percent of our annual revenues. In the
kitchen, laundry room and outside the home, we provide
compelling consumer product solutions.
STRATEGIC GROWTH OPPORTUNITIES
[Innovation, Growth, Leadership]
We are never satisfied with the status quo,
always looking ahead to find solutions for
our consumers beyond core appliances. In
2012, we extended our accessories business
into Latin America, launching new lines
through our
Consul
and
Brastemp
brands.
Simple, easy-to-use products that work
seamlessly with our major appliances. That
is product leadership — innovation that
provides lasting value for consumers and
shareholders.
KitchenAid
Artisan
Series Stand Mixer
in Green Apple
Consul
brand
Conserva Facil
vacuum packaging line
14