Whirlpool 2012 Annual Report Download - page 24

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Sustainable products. Sustainable homes. Sustainable
communities. We know how to translate those values
and needs into products, services and community impact.
Delivered effortlessly to fit within everyday life. This
commitment runs deep. That is why we continue to develop
innovative products that minimize environmental impact;
run our factories efficiently; and volunteer in our communities.
It is at the heart of what we do and our investment in
the future.
THE SMALLEST THINGS
MAKE THE BIGGEST DIFFERENCE
[Innovation, Growth, Leadership]
Brastemp
brand
Ative!
Water Purifier
Every day we strive to craft solutions that
minimize the effect on the environment
while transforming the lives of our
customers and communities. Because of
our commitment to water efficiency, we
know that water is valuable — a person’s
water intake is one of the most important
factors for health, preventing disease and
protecting the body against aging. Therefore,
it is important to ensure its quality and
purity. We designed the
Brastemp
brand’s
Water Purifier with a filtration system that
ensures 100 percent pure water, free of
chlorine and fluorine while retaining
minerals essential for health. The purifier
also helps reduce the number of plastic
bottles in landfills — that’s healthier for
you and the environment.
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