Whirlpool 2012 Annual Report Download - page 15

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At Whirlpool Corporation, we are extending our portfolio
of leading brands across all markets and appliance
categories, reaching consumers with new and exciting
products in nearly every part of the world. We have
experienced tremendous growth as more consumers in
emerging markets — like Latin America, China, India
and the Middle East — are able to purchase appliances.
Through our nimble regional manufacturing and supply
chain organizations, along with our restructuring actions,
we are ready to meet their needs with products that fit
their lifestyles.
GLOBAL STRATEGY
REGIONAL EXECUTION
[Innovation, Growth, Leadership]
Brastemp
brand
Ative!
washer
Whirlpool
brand
Mini
ACE
Wash Station, 2012
Silver Edison Award for
Best New Product
Inspired by the people who use our
products, we anticipate needs and create
modern solutions that fit their unique
lifestyles. In Brazil, the
Brastemp
brand
Ative!
washers offer a Smart & Fast system
that washes clothes quickly while providing
the leading design and quality our consumers
expect. Similarly, the
Whirlpool
brand
ACE
Wash Station meets the needs of consumers
in India who have smaller living areas, taking
less space and allowing easy movement
from location to location within the home.
Our deeply embedded consumer-centric
innovation capability continuously produces
results through strong brands to improve
consumers’ lives.
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