Whirlpool 2012 Annual Report Download - page 20

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At Whirlpool Corporation, we set the standard for the
industry. From a strong foundation of timeless, classic
design and unmatched craftsmanship, we strive to be
better, stronger and faster. Today’s excellence is the
basis for tomorrow’s even better solutions. This mindset
infuses everything we do. From concept to manufacturing
to efficiently providing products to consumers, we push
ourselves to deliver an unmatched pipeline of new products.
In 2013, we are increasing our investments in new innovation
and marketing because we believe that the best way
to grow, expand margins and win in the marketplace
is through product innovation. This is central to our
growth, and it’s the cornerstone for maintaining our
consumers’ trust.
PRODUCT LEADERSHIP
AT THE CENTER OF WHAT WE DO
[Innovation, Growth, Leadership]
Maytag
brand 30-inch
electric double wall oven
In 2012, we launched new cooking products
in North America from our new Cleveland,
Tenn., manufacturing facility. This state-of-
the-art production facility and distribution
center is the largest premium cooking plant
in the world. We anticipate earning LEED
(Leadership in Energy and Environmental
Design) Gold certification in recognition
of the facility’s energy efficient and
technologically advanced manufacturing
processes. The
Maytag
brand 30-inch
electric double wall oven — manufactured
in the Cleveland facility — offers Power
Preheat and
EvenAir
true convection. It is
built to cook everything from dinner for two
to large family feasts. Quality, innovation,
performance. That’s leadership.
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