Whirlpool 2012 Annual Report Download - page 12

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Sophisticated. Not complicated. At Whirlpool Corporation,
we advance technology to the point of simplicity, creating
innovation that’s forward-thinking for what we choose to
put in it — and what we don’t. At Whirlpool, making the
best appliances through constant innovation is a given.
Like you, we never stop seeking smarter ways to help run
a home. Great design that fits seamlessly into life … and
is truly a pleasure to live with.
INNOVATION
IS IN THE DETAILS
[Innovation, Growth, Leadership]
Appliances from Whirlpool Corporation do
things the way you do them. Your intuition
for how to get things done is something
we value so much, we’ve put it into our
appliances — making guesswork a thing of
the past. Every machine is designed to help
you manage your home precisely the way
you want — easier, faster and smarter.
Products like the
Whirlpool
brand
Duet
Steam front-load laundry pair use
technology to sense and adapt to the
needs of each load washed. By adapting to
each situation, intuitive sensors make key
refinements — precisely adjusting detergent
and water levels for the best clean possible —
getting great results while using less water
and energy. Every detail is attended to.
Whirlpool
brand
Duet
Steam front-load
laundry with Precision
Dispense Ultra
10