Whirlpool 2005 Annual Report Download - page 3

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All companies talk about innovation. At Whirlpool Corporation, our people are always thinking
about ways to deliver unique and relevant solutions for our customers’ needs and wants.
Our innovation process is a long-term strategic commitment we’ve made to consistently
deliver the products and services that delight our customers and create unmatched levels
of loyalty to our brands … worldwide. Customer loyalty to our brands is the core of our
strategy, and our embedded innovation capabilities drive the process.
Innovation at Whirlpool is not a temporary project or separate corporate
department. It is a capability that permeates all areas of the company ...
within our people, our products and our services.
In a rapidly changing global marketplace, our customers are more knowledgeable
and have more choices than ever before. And only by providing them with innovative,
high-quality, competitively-produced products that deliver, and build upon, the positive
reputation of our brands will we succeed in moving our strategy and performance to the
next level. We are making significant progress, and we are seeing the results of our
efforts in the marketplace.
Whirlpool is ...
Always Thinking
Delivering Innovation
Delighting Customers
Whirlpool Corporation Annual Report 2005