Whirlpool 2005 Annual Report Download - page 17

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Whirlpool Corporation 13
Whirlpool Latin America led an intense innovation process soliciting ideas from employees,
customers and opinion leaders, looking for new opportunities outside the realm
of major home appliances. The result is a new branded consumer product, an innovative
business model and an extension of the Brastemp brand. — Henrique Carneiro
Whirlpool Latin America completed an intense innovation process with
employees, customers and opinion leaders, looking for new opportunities
outside the realm of major home appliances. The result is a new branded
consumer product, an innovative business model in Brazil, and an extension
of our Brastemp brand.
The Brastemp Water Purifier replaces bottled drinking water by
filtering undrinkable tap water. Consumers use the product through a
subscription-based business model for regular filter replacement. “The
Brastemp Water Purifier provides customers with unlimited home filtered
water at bottled water costs – ensuring a constant supply of clean and pure
water for customers and an ongoing relationship with the Brastemp brand,”
says Henrique Carneiro, director, new business.
In addition to its success in Brazil, the Water Purifier also offers
expansion opportunities into other regions of the world where pure, clean
water quality remains a challenge.
Giancarlo Pallini, New Businesses Manager
Henrique Carneiro, New Businesses Director
Gustavo Trombini, New Businesses Manager
Whirlpool Latin America
Brastemp Water Purifier
Crystal Clear Loyalty-Driven Innovation People / Process / Products