Whirlpool 2005 Annual Report Download - page 15

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Whirlpool Corporation 11
People / Process / Products
A front-loading washer from Europe sells in North America … only if it accommodates large loads.
A Brazilian refrigerator appeals to Europeans, but is too costly to export. Multi-functional cooktop
accessories launched in Europe also interest Australian consumers. Opportunities abound.
Always seeking value in Whirlpool Corporation’s operational capabilities, the trans-
regional product management team finds ways to deliver the right products to the right markets in
the most profitable and cost-effective way possible.
A global team of people from marketing, product development and project management
take advantage of our global manufacturing footprint, technology and regional consumer expertise.
Together, they more effectively market Whirlpool innovation globally by tailoring products from
one region to another, considering export costs at the idea stage, and utilizing our low-cost
manufacturing sites to their full potential.
“The team tailors appliances to meet a variety of region-specific needs … quickly,”
says Justin Reinke, manager, Transregional Sales. “With over seven million units managed
by the group globally in 2005, worth $1.4 billion (10 percent of our total volume) … it’s
just the beginning.”
Annamaria Guidi, Manager, Transregional Sales, Europe
Justin Reinke, Manager, Transregional Sales, North America
Andrea Apponi, Manager, Transregional Sales, Latin America
The team tailors appliances to meet a variety of region-specific needs … quickly.
With over seven million units managed by the group globally in 2005, worth $1.4 billion
(10 percent of our total volume) … it’s just the beginning. — Justin Reinke
Thinking Globally, Acting Locally