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As % of Group Revenue
FY2014
FY2015
41.0%
37.4%
ELPs Revenue in Last 5 Years
US$ million
1,000
800
600
400
200
011 1213 14 15
594.9
657.1
731.3 778.6
703.3
In FY2015, ELPs were the Group’s largest product line. The sales decrease was mainly due to the weak performance
of children’s educational tablets. However, VTech continued to expand its market share in the US and Europe.
They are further classifi ed into two main categories, according to their product nature.
Go! Go! Smart Family
Infusing technological
innovation into
established play patterns
for imaginative role-play
Core Learning
for Infants and
Preschoolers
Fun and educational
toys to enrich children’s
development
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Flipsies
A new line in 2015 that
combines interactive
role-play with transformable
dolls and playsets for an
innovative play experience
Little Love/
Baby Amaze
A line of interactive dolls
that help children learn
through role-play
STANDALONE PRODUCTS
There are various ranges of standalone products.
One of the
best-selling
dolls in the
UK and
France
PLATFORM PRODUCTS
Platform products consist of
various devices for children,
with cartridges and/or
downloadable content to
enrich play experience.
World’s fi rst
children’s
smartwatch
with a built-in
camera
VTech’s fastest
tablet and its
fi rst to feature
Android learning
content
n
t
ELPs Revenue by Region
(-6.0% year-on-year)
300.0 million
(-16.2% year-on-year)
North America
362.6 million
Europe
All fi gures are in US$ unless stated otherwise
(+10.4% year-on-year)
14.8 million
Other Regions
(+21.6% year-on-year)
25.9 million
Asia Pacifi c
®
17VTech Holdings Limited Annual Report 2015