Vodafone 1999 Annual Report Download - page 10

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UK Operations
accessories and pagers, all delivered direct.
Vodafone Connect spearheads the Group’s distribution of ‘Pay As You Talk’ pre-paid products and
services to third party retailers and in the last year the company was successful in recruiting several
more major retailers to distribute PAYT products. The huge increase in PAYT customers, particularly
in the Christmas period, has been largely due to these new distribution outlets, which include Tesco,
Toys R Us, Somerfield, Sainsbury’s SavaCentre and Boots, together with significant growth in business through
established retailers of PAYT including Woolworths, Comet and Argos. There has also been rapid expansion of outlets for
PAYT top-up cards. This type of new distribution has been key in enabling Vodafone to build and sustain leadership in the
pre-paid market.
The independent dealer market achieved a strong first half performance, with weaker growth in the second half due to the
development of pre-paid services through new distribution outlets which affected traditional specialist sales channels. The
Mobile Phone Centre (MPC) specialist franchise operation grew from 64 to 92 outlets during the year.
In order to support these new levels of business Vodafone Connect
opened a substantial new call centre in Croydon in April 1998 with the
capacity to accommodate 500 personnel.
Vodafone Connect received the prestigious industry Mobile News Award,
‘Service Provider of the Year’, for its achievements during the year.
Vodafone Corporate maintained its market leadership successfully in an
increasingly competitive corporate sector. The company has introduced a
number of new initiatives to provide its customers with greater and easier
access to information, such as individual billing information to assist in the administration of multi-phone accounts.
In April 1999, Vodafone Corporate and Cable & Wireless Communications announced that Vodafone Corporate had
acquired the Cable & Wireless UK cellular service provider business and that they had entered into an agreement to
jointly offer corporate customers fixed and mobile communications solutions. The two companies will each be able to offer
their respective customers tailored solutions from a combined product portfolio, including managed voice solutions, with
all products and services sourced from the two suppliers working in unison.
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