Suzuki 2007 Annual Report Download - page 11

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SUZUKI MOTOR CORPORATION
YEAR IN REVIEW
SUZUKI MOTOR CORPORATION
10
2. Expanding Products
Suzuki’s high-end GSX-R1000, from the super sport GSX-R series, underwent a full model change to revitalize
performance and styling. Receiving high acclaim from critics both in Japan and abroad it has contributed to enhancing our
brand image. In our standard model category the popular Bandit series also underwent a complete model change that
incorporates a newly designed water-cooled engine. It has received high acclaim in Europe and is leading worldwide in the
large displacement class.
With the 125cc class market expanding in Europe, we have introduced premium scooter models like our Burgman 125
and will continue introducing new models that meet the demands of this growing market and expand the lineup.
In our ATV (All Terrain Vehicle) production, we started manufacturing the LT-A450X, a new sport utility ATV. Highly rated
for its power and performance its sales are on the rise.
3. Racing Activities
In our racing activities, which play in important role in brand positioning, we have done well in demonstrating the
superiority of the Suzuki brand and its products. Under the slogan “Own the Racetrack” we had a spectacular season
placing extremely well at the pinnacle of motorcycle racing, the MOTO GP, and world title events driving road-going GSX-R
and RM/RM-Z series motorcycles that are available for general purchase. While our blue GSV-R bikes in MOTO GP and
GSX-R1000 bikes at the Superbike World Championships are always competing for first place, team Suzuki Endurance
drove a GSX-R1000 to a title finish in World Endurance Championship racing. In the United States, which has the biggest of
the large displacement motorcycle markets in the world, Ben Spies won a series championship at the AMA Superbike
Championships on a GSX-R1000. We also did very well in off-road racing with Strijbos winning 2nd place in the MX1 class
on an RM-Z450, and Ricky Carmichael, who also rides an RM-Z450 in the US, winning the AMA Supercross Championships
and AMA National Motorcross two years in a row. The GSX-R series and RM-Z series bikes are also making spectacular
showings at club and nation level races in Japan and abroad.
GSV-R (racing machine)RM-Z450 (racing machine)
KINGQUAD450 (LT-A450X)
BURGMAN200 (UH200)
HAYATE125 (UW125)