Omron 2016 Annual Report Download - page 70

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We intend to use IT to restructure our sales
processes in a way that automates a seamless
flow of information throughout our organization
without the need for a formal report chain. We
believe this restructuring will lead to improved
accuracy in projecting global trends, letting
Omron take decisive action while others wait.
This new system will reduce the current lead
time required for information to pass through
our reporting chain, moving information quickly
from the front lines of our business up to our
decision makers.
　We also plan to leverage IT to give us a
competitive advantage in our sales activities.
Using IT to visualize market and customer
information in each sector, we can perform
cross-region analyses to avoid missed sales and
identify new sales opportunities on a global
scale. For example, we could take successful
solutions for customers in Europe and
implement them for customers in Asia through
cross-region collaboration.
　To achieve this goal, we plan to accelerate our
adoption of a unified code system to create a
master customer database. By managing
customers through a unified global code
system, we can cross-reference manufacturing
processes and issues across our entire
customer base. This will allow us to strategically
approach customers based on region, as well as
potential products and services, leading to much
more effective business development.
Business Process Restructuring through Information Technology
Global IT Strategy 2020
Through fiscal 2014, our IT strategy in support of the Omron VG2020 long-term vision
consisted mainly of restructuring enterprise applications. At the same time, however, we
recognized that most of these initiatives were the adoption of IT tools having little connection
to management strategy or business process improvements. To address this situation, we
created the Global IT Strategy in fiscal 2015. Under this strategy, we will make more effective
use of strategic information and strengthen our IT governance.
Global IT Strategy 2020 Overview
Driving Business Growth with Information Technology
Strategic Information as the Driver of Global Growth
OMRON GLOBAL IT STRATEGY 2020
Strengthen IT Governance to Support Global Management
VG2020
Basic Strategy
New Businesses Create New Businesses Using IoT
Super-Global
Growth
Optimize IT Investment/Costs Based on ROI
Structure Cross-Division Platform for Greater Efficiencies
Existing
Businesses
Unify Global Codes for Better Use of Information
Strategic Marketing and Business Management Model
(Based on Projections via Leading Indicators)
TOPICS
68 OMRON Corporation