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driving support systems. Integrating Omron face
detection, AI, and biological information sensing
technologies, we are leading the world in
developing an advanced sensor module capable
of sensing the status of a driver. Beyond
automobile driving support, we believe this
technology will have applications in preventing
accidents arising from driver health issues or
driver error (more frequently, error on the part of
senior drivers).
　We will spare no effort to develop products
that answer the future needs of the car society,
providing seamless interaction between humans
and cars.
Today, we see significant and growing needs for
new technologies spurred by the rising popularity of
electric vehicles, advancements in autonomous
driving, and the integration of communications
technologies. Here, we are using Omron’
s core
technologies to contribute solutions for these needs.
　We view these changes as an opportunity to meet
the challenge to create solutions answering new
social needs in the car society. We will base our
efforts on technologies related to smart entry systems
and other radio wave mechanisms, body cooperative
control systems, electronic power steering and anti-
pinching power window control systems, and other
motor control technologies.
Over the past few years, the relationship between
humans and cars has undergone an amazing
change. Very soon, car society will enter a dramatic
period of transition. The speed of change is
remarkable, and automotive component makers
must demonstrate both foresight in anticipating the
evolution of car society and technological capabilities
for guiding and executing on market opportunities.
Our commitment is to work closely with customers
from the earliest stages of internal planning,
uncovering social issues quickly, and creating
solutions that answer customer needs.
　One example is related to the recent dramatic rise
in demand for automated driving and advanced
Vision
Toward Sustainable Growth
Development, manufacture, and sales of on-board automobile electronic components
Solving the Social Needs of the Car Society
Seamless Interaction between Humans and Cars
Katsuhiro Wada
Managing Executive Officer
President and CEO
OMRON Automotive Electronics Co., Ltd.
Automotive Electronic
Components Business (AEC)
Business Segment
Integrated Report 2016 49
Where We
re HeadedAbout Omron Corporate Value Initiatives Corporate Value Foundation Financial SectionCorporate Value Initiatives