Omron 2016 Annual Report Download - page 69

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OMRON Electronics GmbH (OEE-D) sells
control equipment in Germany. More recently,
this company has been creating solutions for
pharmaceutical serialization* to fight counterfeit
medicines and the potential harm these illegal
substances can cause.
　According to the World Health Organization,
as much as 24% of pharmaceutical drugs on
the global market are counterfeit. Each year,
counterfeit medicines cost the lives of 1 million
people. The EU has put regulations into place
requiring serial numbers to be printed on the
exterior of pharmaceutical packaging to help
identify genuine products.
　The OEE-D is working with packaging
companies, printing companies, equipment
vendors, and data processing companies to
deliver a solution to trace the movement of
medicine through the entire supply chain, from
manufacturer to end consumer. This solution
incorporates the use of a drug verification
database provided by the EU government. This
system, which relies on Omron image sensors,
is a product of the combined efforts of our
sales, marketing, and application development
professionals. The OEE-D also turned to the
European product support team and the
development division at Japan’
s Kusatsu Plant
to round out the project team.
　This serialization system has promising
applications in other industries as well,
including foods, beverages, and cosmetics.
Other nations and regions around the world are
also looking to introduce regulations for tracking
the movement of medicines. These include
Russia, Brazil, the United States, Saudi Arabia,
and South and Central America.
　We believe there are a number of other
business opportunities ahead for expanding this
solution to neighboring industries.
Team-Based Solutions
Delivering Pharmaceutical Serialization Solutions
* Serialization Solution: System for managing the flow of individual
products throughout an entire supply chain
Mandated serial number display on
exterior packaging for medicines
Integrated Report 2016 67
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