Louis Vuitton 2004 Annual Report Download - page 74

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The year of China
C
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ZOOM 2004
During the France-China Exchange
Years program, LVMH expressed
its commitment to Chinese culture.
Supporting two major cultural
exhibits to mark the Year of China
in France in the first half of 2004,
our Group also sponsored the exhibit
“Impressionist Treasures from French
National Collection”, presented
in Beijing, Shanghai and Hong Kong
as part of the Year of France in China.
The Year of China in France unveiled
in 2004 the first component of the
Exchange Years program, established
jointly by the heads of the French and
Chinese states. It was followed
in the fall, until July 2005, by the Year
of France in China. These two
unprecedented celebrations represent
a major event in the history
of Chinese-French relations (which
officially began in the 17th century).
They are intended to offer a new
and ongoing stimulus to cultural
and economic exchanges between
our two countries.
At the heart of Chinese art
LVMH CELEBRATES
THE MIDDLE EMPIRE
1. Chinese New Year 2004:
China parades down the Champs-
Elysées and lights (at the right
moment) the sky of Paris.
2. The Celestial Mountains
exhibition that was held at the
Grand Palais in Paris allowed
French public to discover
one of the major artistic
and literary myths of Chinese
civilization.
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