Louis Vuitton 2004 Annual Report Download - page 72

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68
A COMMITMENT TO CITIZENSHIP
To implement a patronage program for the benefit of the largest
number, the components of which reflect and transmit our
fundamental values.
To provide active support for major causes, fund humanitarian
projects and public health challenges, and develop initiatives for
young people.
SOCIAL POLICY
To encourage all our employees to reach their full career poten-
tial and achieve their aspirations, develop the diversity and the
wealth of human resources in our companies in all the coun-
tries where we operate, and encourage initiatives in these areas.
Outside our own company, to contribute to the knowledge and
preservation of our businesses and our know-how as artisans
and designers.
ENVIRONMENT
To work together to preserve the resources of the planet, to
design and develop products that respect the environment, to
report on our policies and projects and the progress achieved in
meeting our objectives.
To contribute to environmental protection above and beyond
the factors directly related to our operations, by entering into
active partnerships with cooperating business groups, local
authorities and associations.
ECONOMIC PERFORMANCE
To combine economic growth and respect for sustainability
criteria, which are represented for our luxury businesses by the
values of creativity and excellence. To apply our creative passion
to a genuine art de vivre to which our customers aspire.
To strengthen our position as a global leader, and to be the
benchmark in the management and development of luxury
brands.
In 2003, Bernard Arnault, Chairman and Chief Operating Officer
of LVMH, joined the United Nations Global Compact. Under this
initiative launched by UN Secretary General Kofi Annan, signatories
make a commitment to apply and promote nine principles
in the areas of human rights, labor and the environment.
Our Commitments
Innovation and creativity. Because our trades, so akin to art,
are creative, because technological innovation plays an essen-
tial role in their timelessness.
Excellence. Because the best elements of luxury embodies
craftsmanship, and because we always owe quality to our
customers.
Brand image enhancement. Because this image is an inesti-
mable and irreplaceable asset and because each message must
be worthy of the brand.
Entrepreneurship. Because our leadership position naturally
requires that we have a long-term vision and set the most ambi-
tious goals for our teams.
Leadership-Be the best. Because we owe it to our shareholders.
The Values of LVMH
Perpetuating a know-how.
Sustainable development
Craftsmen in Louis Vuitton's workshop
at the beginning of the twentieth century.