Louis Vuitton 2004 Annual Report Download - page 52

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Jewelry
* De Beers LV activities are consolidated in Other activities of LVMH.
&
Watches
THE MOST RECENT LVMH BUSINESS GROUP
HOLDS A PORTFOLIO OF HIGH-QUALITY
WATCH AND JEWELRY BRANDS WITH HIGHLY
COMPLEMENTARY MARKET POSITIONS:
TAG HEUER, THE WORLD’S LEADING MAKER
OF LUXURY SPORTS WATCHES AND
CHRONOGRAPHS; ZENITH, AN UPSCALE
MANUFACTURE FAMOUS FOR ITS
EL PRIMERO MOVEMENT; MONTRES DIOR,
WHICH OFFERS COLLECTIONS INSPIRED
BY THE CREATIONS OF THE FASHION HOUSE;
CHAUMET, THE PRESTIGIOUS HISTORIC
PLACE VENDÔME JEWELER IN PARIS; FRED,
THE DESIGNER OF CONTEMPORARY JEWELRY
PIECES; AND OMAS, THE ITALIAN DESIGNER
OF WRITING INSTRUMENTS. DE BEERS*,
A JOINT VENTURE FORMED IN JULY 2001,
IS CONFIRMING ITS POSITIONING
AS A DIAMOND JEWELER.
50
STEADY GROWTH
AND RETURN TO PROFITABILITY
Watches and Jewelry