Louis Vuitton 2004 Annual Report Download - page 61

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59
LVMH annual report 2004
Net sales and operating
income for the Selective
Retailing activities
improved significantly,
reflecting the
effectiveness of their
commercial strategies
and the plans to boost
profits initiated over the
past few years.
DFS expanded
its presence in Japan,
opening a Galleria
in the center of Okinawa.
With the strong growth
in the Asian customer
bases, sales increased
in Hong Kong.
Sephora opened its new
American flagship
store on 5th Avenue
in New York and
inaugurated its presence
in Canada, in Toronto.
Sephora posted
an excellent performance
in Europe. The company
is also preparing to open
locations in China.
Le Bon Marché performed
extremely well
and continued to position
itself as the most
exclusive department
store in Paris.
La Samaritaine’s
redeployment was
completed in September
2004, with the opening
of its new men’s fashion
department.