Louis Vuitton 2004 Annual Report Download - page 39

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The year 2005 promises to be dynamic, with the addition of two
new lines in the spring, the launch of a full line of footwear
and robust growth expected in fur sales. The reopening of
Fendi’s flagship store in Rome for its 80th anniversary will be one
of this year’s highlights.
CELINE
Celine again had good increase in 2004 sales, and maintai-
ned its profitability. The brand’s sales have substantially increa-
sed over the last four years. All the products lines recorded
growth and the breakdown of net sales between leather goods
and ready-to-wear is now well balanced.
As of December 31, 2004, Celine had 112 controlled stores,
after twelve new stores that were opened during the year, which
drove the brand’s expansion in the United States and its strong
performance in Japan, Europe and Asia. The flagship store on
Avenue Montaigne in Paris and the Celine boutique in Rome were
renovated, boosting activity.
The brand continues to benefit from the remarkable success of the
Boogie and Poulbot leather goods lines, which continue to grow
along with the new products like Chouquette and Ella.
In 2005, the year of its 60th anniversary, Celine will implement
a policy focused on creativity and will continue to develop its
retail network, with a store in Florence, a second large store in
Japan, and expansion in Korea.
LOEWE
Loewe continued its strategy to renew its product line, capita-
lizing on its exceptional know-how in leatherwork.
The success of its very contemporary leather goods collections,
including the Senda and Amazona lines, and the opening of new
boutiques, particularly in Osaka, Taipei, Seoul and Shanghai, drove
good growth in sales.
KENZO
The arrival of the new Artistic Director Antonio Marras in August
2003 gave Kenzo new creative momentum, marked by an
unforgettable first fashion show. The press reviews were out-
standing.
The brand revamped its women’s ready-to-wear. New agree-
ments were established for women’s shoes, eyeglasses and
tableware.
In 2005, Kenzo will develop its international network of
boutiques, particularly in Asia, and will continue to reassert its
identity, its values and its creativity.
LVMH annual report 2004
37