Louis Vuitton 2004 Annual Report Download - page 27

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25
The success of the older vintages from the Oenothèque collec-
tion (aged in the Dom Pérignon cellars for at least 12 years
before bottling) and of the Dom Pérignon Rosé was confirmed.
Dom Pérignon continued to develop its network of ambassa-
dors—gourmet restaurants, luxury hotels, wine cellars and
upscale nightclubs—that give the brand a true international
showcase to present its exceptional wines to customers under
optimal conditions.
MERCIER
In 2004, Mercier, confirmed its strong position in the French
market. Today, Mercier ranks second in brand recognition in
France, after Moët & Chandon. It also made a come-back in key
markets like the United Kingdom.
Mercier continued its expansion in the traditional restaurant
circuit, based on the values of friendship, generosity and authen-
ticity through its “Places for All Times” (“Les Lieux de Toujours”)
program.
The Mercier Brut was selected by the Danish royal family to
celebrate the wedding festivities of the Crown Prince in 2004.
RUINART
Ruinart, the oldest house in Champagne, celebrated its 275th
anniversary. It continued to grow, hitting new records in the
French market. It also strengthened its position in it’s the prin-
cipal international markets, recording double-digit growth in
many of them.
Focusing on its premium qualities, the brand continued to deve-
lop its prestige line, which now contributes nearly half of its
income from operations. In addition to a new half-bottle for the
Ruinart Blanc de Blancs, Ruinart also launched its Dom Ruinart
1996 vintage, which represents the very essence of its wine-
making style and was hailed by wine industry journalists and
professionals as an exceptional product.
Ruinart’s commitment to French and international restaurant
wine stewards continued with the award of the 9th Ruinart
“Best European Wine Steward” trophy.
To celebrate its 275th anniversary, Ruinart organized an origi-
nal exhibit in Paris, in partnership with the Contemporary Art
Galleries of Rue Louise Weiss. The theme was “Ruinart revisi-
ted by the genius of nine young artists.”
VEUVE CLICQUOT
Veuve Clicquot Ponsardin, the second Champagne house, achie-
ved particularly strong performances in the United States, Asia-
Pacific and Japan.
Bold and creative innovations strengthened the luxury positio-
ning of the brand and generated higher demand for its entire line
of wines. Veuve Clicquot maintained its leadership in prices
and price increases in all its markets.
LVMH annual report 2004