Louis Vuitton 2004 Annual Report Download - page 48

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Perfumes & Cosmetics
ZOOM 2004
46
Charlize Theron, the Golden Globe
and Oscar winner for best actress
in 2004, has become the new face
of J'Adore perfume. These two
giants were made for each other.
J’Adore was born five years ago.
It conquered the planet and has
become the leading perfume of
the Dior brand. An icon, the essence
of luxury and femininity in its
amphora-shaped bottle with
a golden band which, to amplify
its magic and emotional message,
must surprise today as it did on the
first day.
EXCEPTIONAL CASTING FOR A FEW
SECONDS OF GREAT EMOTION
Now it is Charlize Theron who
is placing her talent in the service
of the J’Adore magic. The choice
of one of the most famous and
popular Hollywood stars was
natural. She is the very worthy
successor of actresses like Marilyn
Monroe or Grace Kelly who were
the image of glamour and feminini-
ty. She said yes to J’Adore,
which she was wearing even before
she was asked. She said yes
to John Galliano, whose personality
and work she has always apprecia-
ted and who wrote the script
of the J’Adore clip. During
the Golden Globe ceremony
and the last Cannes Festival,
everyone admired her in her haute
couture dress designed especially
for her by the creator of the
Christian Dior collections. Finally,
she said yes to Dior, to its magic
and its energy.
Charlize Theron and J’Adore
AN ALLIANCE WOVEN
WITH DIOR THREAD
new and existing make-up lines were exceptionally success-
ful, especially the Dior Addict Ultra Shine and Dior Kiss Gloss
lipsticks and the Diorskin foundation line. With the success of
Capture R60/80, launched in 2003 and recognized in 2004
with the Award for Excellence in Beauty Products, Parfums
Christian Dior confirmed its expertise and maintained its perfor-
mance in the skincare segment.
The vitality of the Dior brand was supported by an intensified
media presence, exemplified in the particularly creative videos
made for Fahrenheit,Pure Poison and J’Adore which features
actress Charlize Theron.
Parfums Christian Dior stepped up its investments in Asia, a
strategic territory with high potential, but also in Europe. The
company initiated the establishment of a new research center
in Japan, focused on Asia, and set up a logistics platform in
Singapore to provide better support for the strong growth of the
brand in the region.