Louis Vuitton 2004 Annual Report Download - page 35

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246
2002
264
2003
253
2004
793
2002
828
2003
896
2004
France 10%
Rest of Europe 17%
United States 22%
Japan 31%
Rest of Asia 16%
Ohter markets 4%
INVESTMENTS
EUR million
NUMBER OF STORES NET SALES
BY GEOGRAPHIC REGION
LVMH annual report 2004
An icon fabric decorated with cherries.
The beautiful story between
Louis Vuitton, Marc Jacobs
and Japanese artist Takashi Murakami
continues with the Monogram Cerises
line, created for the 2005 spring-
summer fashion shows.
Freshness and a celebration of life:
the pink flowers, which brightened
up the Cherry Blossom line created
in 2003, have born fruit, attractive,
deep red, smiling cherries that are
sprinkled over the famous Monogram
fabric. The unique models shown
on the runway were decorated
with lizard skin. An emblematic line
of handbags, including the Keepall
or the Bucket, completed with small
leather items, also elegantly displays
the new Monogram Cerises.
For this new design, Louis Vuitton
used the latest innovations in silk-
screening and achieved unprecedented
line detail. A palette of iridescent
colors brings the naughty cherries
to life. The harmony required
a shading technique normally used
in ceramics, developed for the first
time for leather goods. This level
of graphic quality has never before
been reached.
Monogram Cerises, which appeared in
Louis Vuitton stores in February 2005,
is already a huge success, illustrating
yet again the endless sources
of renewal of the Monogram, an 1896
creation.
33
EUR million 2002 2003 2004
Net sales 4,207 4,149 4,362
Income from operations 1,280 1,311 1,329