Louis Vuitton 2004 Annual Report Download - page 15

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1414
1
A STRONG DRIVE FOR INNOVATION
IN ALL GROUP BUSINESSES
Innovation, the core of LVMH’s strategy and one of the essential
vectors of its gains in market share, was a strong driver of sales
growth in all the business groups in 2004.
In the Wines and Spirits business group, you should note,
among other initiatives, the creation of the Clicquot Ice Jacket
by Veuve Clicquot and the introduction of both the Moët Flower
box and the Irodori box, an exclusive case celebrating the birth
of the amazing Dom Pérignon 1996 Vintage.
Louis Vuitton launched Emprise, its first jewelry collection, and
continued to develop its leather products with the Damier Géant
line and the Theda and Leonor bags. Fendi successfully laun-
ched three new lines of leather goods: Vanity,Compilation and
Posh.
Pure Poison from Christian Dior and L’Instant de Guerlain pour
Homme in perfumes, the Givenchy Le Make-Up line, and the
development of the Kenzoki skincare line are a few examples of
the strong creativity of the Perfumes and Cosmetics business
group.
The Watches and Jewelry business group, with TAG Heuer’s
Aquaracer and its new Carrera, Zenith’s Tourbillon, the Liens
watches and the Class One ring by Chaumet, launched new
products and continued to strengthen its icon lines in 2004.
LVMH DEVELOPS ITS STORE NETWORK
LVMH increased the number of its stores worldwide to 1693.
Louis Vuitton had 340 stores at the end of 2004. The year was
marked by the opening of global stores in New York and Shan-
ghai, a second store in India, in Mumbai, and the first loca-
tion in Johannesburg, South Africa. A DFS Galleria opened in
the city of Okinawa and Sephora entered Canada.
MOËT HENNESSY STRENGTHENS
ITS BRAND PORTFOLIO
Moët Hennessy purchased Glenmorangie PLC early in 2005.
Founded in 1893, the Glenmorangie company is positioned in
one of the most dynamic and up-market whisky segments. In
addition to its famous malt whisky, it owns two other very beau-
tiful distilleries in Scotland, Glen Moray and Ardbeg, well-known
brands appreciated for their high-quality products. This acqui-
sition, made after two years in which the Wine and Spirits
group focused on its strongest brands, meets Moët Hennessy's
objective to strengthen its leadership in luxury wines and spirits.
Carrera, a living heritage:
the new model from
TAG Heuer celebrates the
40 years of this legendary
line, which was originally
worn by five-time world
champion Juan Manuel
Fangio, then by most
Formula 1 drivers in the
1970's.
LVMH rapport annuel 2004
13
Emprise: the first jewelry
collection from
Louis Vuitton radiates
around three themes:
the Fleur (inspired by the
Monogram), the Clous
and the Mini-Malle,
inexhaustible sources of
inspiration for exceptional
pieces.
The new Louis Vuitton
store in Ginza, Tokyo.