LG 2002 Annual Report Download - page 15

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Domestic SalesExports
Total Sales
Digital Appliance
Contribution to Sales Contribution to
Operating Income
53
(%)
Product Composition
Air Conditioner Refrigerator
Washing Machine Cooking Appliance
Vacuum Cleaner Others
13
14
410
25
34
2.9
2.3
(Trillions of Korean won)
Sales
(Trillions of Korean won)
Quarterly Sales
01
(April-December)
2.2
6.0
4.4
5.0
02
02
3.1
2.1
32
2.8
1.7
1.2
1Q.
1.7
2Q.
3Q.
1.4
4Q.
the Digital Appliance Division is committed to further expanding its global reach by capitalizing on a
value-oriented and fast growth strategy.
The Division will thus commit all available resources to leveling up its market shares in various fields
through market-driven efforts centered on higher value-added products, including TROMM, DIOS, and
commercial A/C systems. Furthermore, we will intensify efforts to enhance our brand value by means of
innovative marketing activities tailored to individual market characteristics.
Investment in Home Network and core components will be aggressively expanded, thereby enabling the
company to put more market-leading products with high-level price competitiveness into the hands of
consumers. In order to optimize its operational excellence, LG Electronics will invigorate its cost-cutting
6 Sigma and DMS (Digital Manufacturing System) initiatives, while rapidly and flexibly responding to
market trends by dint of efficient management of its global production network.
LG Electronics Inc. IAnnual Report 2002 I26
(%)
(%)
In the Vanguard of
Digital Convergence
LG전자 - 본문 2003.4 .22 7:14 AM 페이지30