LG 2002 Annual Report Download - page 13

Digital
Appliance
Digital
Display & Media
Mobile
Handset
Telecommunication
System
LGE’s product lines include state-of-the-art household and consumer appliances, such as
refrigerators, washing machines, air conditioners, microwave ovens and vacuum cleaners. Of
particular note, LGE’s WHISEN digital room air conditioner line maintains number one global
market share, based on its technological prowess and up-to-date marketing activities.
Major products : Digital Network Refrigerator, 3-way Dishcharge Air Conditioner,
WHISEN Intello Washer, Turbo-Drum Washing Machine, Internet Intellowave Oven
Vacuum Cleaner, Cyclone
Business Description Operating Results (2002.1~12) Plans for 2003 and Beyond
Achieving “Global Top 3” position
Capitalizing on brand-enhancement strategy, LGE is determined to join the ranks of
“ Global Top 3” in the field of consumer appliances by 2005. To this end, LGE will set in
motion an aggressive marketing strategy and consolidate leadership position in premium
models, while accelerating efforts to optimize global production system.
LGE’s world-class digital display and media products include digital TVs, flat-screen
TVs, PDPs, PCs, monitors, CD-ROM drives, CD-RW drives, DVD players, and home
theaters. LGE will continue to develop next-generation products, such as digital A/V
multifunctional products, in response to the global trend of convergence of diverse
technologies.
Major products : 64" High Definition Digital TV, 42" PDP TV, DVD Player,
TFT-LCD Monitor
Backed by LGE’s world leading CDMA technology, LGE has expanded its presence
in the global GSM market. On the domestic front, the company has solidified its
market position in the premium color-video phone and EV-DO handset sectors. In the
overseas market, LGE is on the road to high growth thanks to a steadily expanding
supply of its product to CDMA and GSM service providers.
Major products : LG-SV110 (EV-DO), LG-SD1250 (Slide), LG-SD1100 (Organic EL),
TM540C, DB530C, G7000 (GPRS)
LGE, a global leader in IMT-2000 mobile communications systems, successfully
developed both synchronous and asynchronous versions of the IMT-2000 backbone
network in 1999. Moreover, commercialization of the advanced asynchronous IMT-
2000 system has been underway since 2001.
Major products : GENEREX-2000, STAREX-IS, MSR40, CellBit, TAM, FLC-D
STAREX-ARIEL, STAREX-NCS
LG Electronics Inc. IAnnual Report 2002 I22 23
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Integration of products to be accelerated
LGE will seek to significantly reinforce cost-control management of operations, while
powerfully pursuing ahead with the integration of analog and digital technologies. With
the view to bolstering its market leadership, LGE will push for a fusion of products, along
with the strengthening of the business capabilities of its overseas affiliates.
Targeting the high-growth Chinese market
LGE will strive to expand share in the CDMA market in China by stepping up investment
and product lines. The company is also positioned to increase its GSM sales in China as
well as Europe. On the domestic front, LGE will endeavor to enhance its brand image
through differentiation of product design and high-performance products. While
expanding share of high-end markets, the company will reinforce core competencies in the
3G sector.
Bolstering technological capabilities in 3G sector
LGE will fortify next-generation capabilities in the 3G system sector and build a strong
platform to support mobile system integration business. The company will be the first in
Korea to supply WCDMA equipment, while actively promoting sales in CDMA business.
Sales : 6,043 billion won
Operating Profit : 604 billion won
Sales : 7,943 billion won
Operating Profit : 258 billion won
Sales : 3,524 billion won
Operating Profit : 343 billion won
Sales : 904 billion won
Operating Profit : -74 billion won
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