JCPenney 2006 Annual Report Download - page 8

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WITH NEW STORES, SERVICES,
AND MERCHANDISE THAT
CREATE AN EXCITING
SHOPPING EXPERIENCE.
TODAY’S THE DAY TO
GROW
OUR BUSINESS
WHAT’S IN STORE
JCPenney’s new off-mall store format is generating increased customer
traffic and higher sales per square foot. In 2007, the Company plans to
open 50 new stores and remodel 65 existing stores.
TEAMING WITH THE BEST IN THE BUSINESS
A joint initiative with Sephora is providing JCPenney with a dramatic re-entry into the
beauty business, giving new and existing customers another reason to shop with us.
page eight l J. C. Penney Company, Inc. l Annual Report 2006
Flower Mound, Texas; opened March 2007.
jcp.com: OUR FASTEST GROWING
SHOPPING CHANNEL
JCPenney Direct is shifting to an Internet-dominated shopping
channel supported by print from a print-dominated shopping
channel. jcp.com continues to lead the industry with approximately
$1.3 billion in 2006 sales.