JCPenney 2006 Annual Report Download - page 10

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TODAY’S THE DAY TO
GROW
OUR BUSINESS
THROUGH THE LAUNCH OF KEY
PRIVATE AND EXCLUSIVE DESIGNER
BRANDS THAT ESTABLISH JCPENNEY
AS THE LIFESTYLE SHOPPING
DESTINATION FOR STYLE AND
QUALITY AT SMART PRICES.
A BRAND NEW PARTNERSHIP
Liz Claiborne, Inc. and JCPenney recently joined
forces to target the traditional woman and modern
man with refined casual style and quality.
Liz & Co. The Company’s new exclusive brand
offers sportswear, handbags, fashion jewelry, and
accessories, designed to address the style and
value preferences of traditional customers.
Concepts By Claiborne Created for the man
seeking high-quality, trend-right fashion, this modern
collection is built on the foundation of fashion basics,
complemented with related separates.
page ten l J. C. Penney Company, Inc. l Annual Report 2006
EXCEPTIONAL STYLES. EXCLUSIVELY OURS.
a.n.a JCPenney’s new modern casual brand exceeded $300 million in sales during its
first year. This private brand for women also exemplifies the Company’s improved cycle
time reduction: designed, sourced, and offered to customers in 100 days.
east 5th Offering women versatile head-to-toe career wardrobe solutions with
classic style, east 5th commands success. The introduction of east 5th demonstrates
our unique ability to develop private brands that address the specific lifestyle needs of
our customers.
Studio by JCPenney Home Collection Responding to the needs of the modern
customer, Studio was introduced as a lifestyle solution for casual, relaxed living. The
addition of Studio furniture and accessories positions JCPenney as a style leader in
home décor.