JCPenney 2006 Annual Report Download - page 24

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J. C. Penney Company, Inc. 6501 Legacy Drive Plano, TX 75024 jcpenney.net or jcp.com
WINNING TOGETHER Principles
JCPenney
®
associates
Wevalue, develop, and reward the contributionsand talents
ofall associates
integrity
We act onlywith the highest ethical standards
performance
Weprovide coachingand feedbackto performat the highestlevel
recognition
We celebrate the achievementsofothers
teamwork
Wewin together throughleadership, collaboration, open and
honest communication, and respect
quality
Westrivefor excellence in our work,products, and services
innovation
We encourage creative thinkingand intelligent risk taking
community
We care about and are involved in our communities
we do this for our...
customers
Webuildlastingrelationships by offering superior service and value
shareholders
We aspire to superior financial performance