JCPenney 2006 Annual Report Download - page 19

JCPENNEY JAM CONCERT FOR AMERICA’S KIDS In order
to bring the critical afterschool issue into the national spotlight,
we created the “JCPENNEY JAM...THE CONCERT FOR
AMERICA’S KIDS,” the largest project ever undertaken
in America to raise awareness of the need for quality
afterschool programs. The concert, which was broadcast as a
prime-time special on CBS, featured a multi-genre lineup of
music icons including renowned artists Jon Bon Jovi, Sting,
Mary J. Blige, Kenny Chesney, Andrea Bocelli, and more. The
JAM also earned JCPenney the coveted “Peter Glen for Public
Service” award at the 2007 Retail Advertising Conference.
UNITED WAY By supporting the United Way, JCPenney
Associates are able to contribute to lasting, positive changes
in their communities and impact the lives of their friends,
family, coworkers, and customers. In 2006, JCPenney
Associates donated more than $11.5 million to United Way
programs nationwide.
JAMES CASH PENNEY AWARDS JCPenney believes
volunteerism is vital to a healthy community. These awards
honor active and retired Associates who volunteer in their
communities with cash contributions to the charitable
organizations they serve. In 2006, Associates volunteered
over 225,000 hours and their charitable organizations
received over $180,000.
CORPORATE SOCIAL RESPONSIBILITY
JCPenney is constantly seeking ways to better integrate social
development, economic progress, and environmental concerns to
ensure a better quality of life for future generations.
JCPenney is the U.S. Environmental Protection Agency’s 2007
ENERGY STAR “Retail Partner of the Year” for outstanding energy
management and reductions in greenhouse gas emissions.
SUPPLIER COMPLIANCE JCPenney seeks suppliers who share
our strong commitment to delivering high-quality products to our
customers. Through our comprehensive compliance program, we
work hard to ensure the merchandise we sell in our stores complies
with applicable laws and that our suppliers operate at the highest
degree of ethical labor standards.
ECO-FRIENDLY We are dedicated to promoting long-term
environmental stewardship — from the operation of our stores
to the expectations we set with our suppliers. In addition to
maintaining compliance, JCPenney is exploring more ways to
reduce our impact on the environment.
Go to www.jcpenney.net for more information about the Company’s
community relations and corporate social responsibility efforts.
This summary report is printed using 100% certified renewable wind energy
on Forest Stewardship Council (FSC) paper with 10% post-consumer waste
(PCW) fiber made and sourced from well-managed forests and other
controlled-wood sources.
“LIFE’S GREATEST PLEASURE AND SATISFACTION
IS FOUND IN GIVING, AND THE GREATEST
GIFT OF ALL IS THAT OF ONE’S SELF.” —-James Cash Penney
page nineteen l J. C. Penney Company, Inc. l Annual Report 2006