JCPenney 2006 Annual Report Download - page 17

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OUR ASSOCIATES. OUR GREATEST STRENGTH.
OUR MISSION IS TO RETAIN, DEVELOP, AND ATTRACT THE BEST PEOPLE IN
RETAIL WHO REFLECT THE DIVERSITY OF THE COMMUNITIES WE SERVE.
ACHIEVING A CORPORATE CULTURE
OF FULLY ENGAGED ASSOCIATES
A key strategy of our Long-Range Plan focuses on making JCPenney a great
place to work. We believe engaged Associates are the key to driving our
business. With a focus on Associate engagement, we have defined and
branded an employment promise called WINNING TOGETHER, which
includes eight fundamental principles – Associates, integrity, performance,
recognition, teamwork, quality, innovation, and community. These principles
serve as a moral code that defines the way we work and WIN together to
achieve superior financial performance.
INVESTING IN OUR INTERNAL LEADERSHIP
Taught by the Company’s Executive Board, we have created several new
training programs to develop the Company’s next generation of leaders.
Through learning sessions such as “Retail Academy,” and “WINNING
TOGETHER Leading Together,” we are equipping our Associates with tools
to develop their leadership skills and drive our Company’s growth.
PROVIDING OUR ASSOCIATES WITH CAREER
DEVELOPMENT AND TRAINING
Developing the skills and abilities of our Associates is one of our top priorities.
We offer clear career paths and opportunities to support personal growth.
Extensive training programs and tools like career discussions and Individual
Development Plans further foster a culture of development at JCPenney.
BUILDING A WORKFORCE THAT REFLECTS THE
DIVERSITY OF THE COMMUNITIES WE SERVE
We are fully committed to creating an inclusive work environment where
everyone is respected and valued. Diversity serves as a competitive
advantage, allowing us to grow our business through our people. As an
example of how we recognize and appreciate our workforce, six Associates
were featured in “Somos JCPenney,” a special advertising section in
People en Español magazine during Hispanic Heritage Month.
"Somos JCPenney," which means "We are JCPenney"
Company pep rally
Training led by Executive Board
Point-of-sale training
page seventeen l J. C. Penney Company, Inc. l Annual Report 2006