JCPenney 2006 Annual Report Download - page 15

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BUILDING A RELATIONSHIP THAT
IS MORE THAN A TRANSACTION
BY INTEGRATING OUR STORES, CATALOGS, AND jcp.com, WE GET
TO KNOW OUR CUSTOMERS BETTER AND PROVIDE A SHOPPING
EXPERIENCE THAT EXCEEDS THEIR EXPECTATIONS.
page fifteen l J. C. Penney Company, Inc. l Annual Report 2006
SATISFYING CUSTOMER NEEDS
THROUGH INNOVATIVE OPTIONS
NATIONWIDE GIFT REGISTRY Providing resources to
celebrate the key moments in life — weddings, births,
housewarmings, and more — helps to build enduring
relationships with customers. Our nationwide Gift Registry
makes gifting for any special occasion an efficient and
enjoyable experience.
GIFT CARDS For holidays, birthdays, and every day, gift cards
have become one of the most desired gift-giving solutions and
continue to grow in popularity. For online customers, e-Gift
cards offer the ultimate in speed and convenience.